Técnicas de análisis de posicionamiento

Cueto-Álvarez-De-Sotomayor, Luis and Soler-Herreros, Chimo and Entremonzaga-Ayuso, Raquel and Martínez, Eva and Carrasco, Antonio and Aguillo, Isidro F. and Fernández, Elena and Rodríguez-Artacho, Miguel and Barrantes, Dionisio and Espadas-Bardón, Javier and Ferreras-Marcos, Rufino and Albert, Jaime and Sanz-de-las-Heras, Jesús Técnicas de análisis de posicionamiento. El profesional de la información, 2004, vol. 14, n. 1, pp. 14-20. [Journal article (Paginated)]

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English abstract

This article proposes a series of techniques for the study of positioning a website on the internet. These techniques must provide enough information to allow the analyst to make judgements that allow the appropriate selection of effective and productive strategies for improvement.

Spanish abstract

El presente artículo propone una serie de técnicas orientadas al estudio del posicionamiento en internet de una sede web. Dichas técnicas deben proporcionar al analista información suficiente para poder realizar interpretaciones conducentes a la adecuada elección de estrategias eficaces y rentables de mejora.

Item type: Journal article (Paginated)
Keywords: Positioning, Marketing, Search engines, Cultural, Contents, Services, Links, Visibility, Posicionamiento, Marketing, Buscadores, Cultural, Contenidos, Servicios, Enlaces, Visibilidad, Sociabilidad.
Subjects: F. Management. > FB. Marketing.
L. Information technology and library technology > LC. Internet, including WWW.
L. Information technology and library technology > LS. Search engines.
Depositing user: Amaia Gómez Casquero
Date deposited: 15 Jun 2013 20:58
Last modified: 02 Oct 2014 12:26
URI: http://hdl.handle.net/10760/19415


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