The Effect of Facebook Adoption in an Academic Library

Giri, Rabishankar and Kar, Debal C and Sen , B K The Effect of Facebook Adoption in an Academic Library. World Digital Libraries, 2014, vol. 7, n. 2. [Journal article (Paginated)]

[img] Text
Facebook WDL.docx
Download (344kB)

English abstract

The postings in library’s Facebook page were gleaned and analysed. Data of important metrics of Facebook post usage was taken from ‘Facebook Insight’ metrics of Indira Gandhi Delhi Technical University for Women Library’s Facebook page. Alongside, library usage data was used to understand the change in behaviour of library usage. The findings provide further support to the view that social network sites (i.e., Facebook) have the potential to be a cost-effective means of engaging users effectively irrespective of the size of the academic library. It is also found that collaboration and communication through Facebook were far more effective than traditional approaches. Since only the experience of a single institution is considered, it cannot be generalized that Facebook will be effective in every institutional context. However, the result provides a basis for academic libraries to consider experimenting with Facebook and its page to understand its effectiveness. This paper provides evidence that such initiatives can provide a measurable impact of Facebook as an outreach tool with minimal efforts

English abstract

Item type: Journal article (Paginated)
Keywords: Social networks, Facebook, Education, Library marketing, Academic libraries, India
Subjects: B. Information use and sociology of information > BG. Information dissemination and diffusion.
F. Management. > FB. Marketing.
Depositing user: Dr. Rabishankar Giri
Date deposited: 27 Mar 2015 12:10
Last modified: 27 Mar 2015 12:10
URI: http://hdl.handle.net/10760/24797

References

1. Ajjan, H. and Hartshorne, R. 2008. “Investigating faculty decisions to adopt web 2.0 technologies: theory and empirical tests.” The Internet and Higher Education, 11(2), 71 -80.

2. Anderson, T. and Dron, J. 2011. “Three generations of distance education pedagogy.” The International Review of Research in Open and Distance Learning, 12(3), 80– 97.

3. Boyd, D. M. and Ellison, N. B. 2007. “Social network sites: definition, history, and scholarship.” Journal of Computer-Mediated Communication, 13(1), 210–230.

4. Breeding, M. 2007. “Librarians face online social networks.” Computers in Libraries, 27 (8), 30-32.

5. Burhanna, K. J., Seeholzer, J. and Salem, J. Jr. 2009. “No natives here: a focus group study of student perceptions of web 2.0 and the academic library.” The Journal of Academic Librarianship, 35 (6), 523-532.

6. Canty, N. 2012. “Social media in libraries: it’s like is complicated.” Alexandria, 23 (2), 91-54.

7. Cassidy, J. May 15, 2006. “Me media: how hanging out on the internet became big business.” The New Yorker, 82 (13), 50. Available at http://www.newyorker.com/archive/2006/05/15/060515fa_fact_cassidy. Last date of access: 3 February 2013.

8. Connell, R. S. 2009. “Academic libraries, Facebook and MySpace, and student outreach: a survey of student opinion.” Portal: Libraries and the Academy, 9(1), 25–36.

9. Epperson, A. and Leffler, J.L. 2009, “Social software programs: student preferences of librarian use.” New Library World, 110 (7/8), 366-372.

10. Facebook. 2010. “Facebook reaches 608 million users.” Available at https://newsroom.fb.com/Timeline. Last date of access 21 December, 2012.

11. Facebook. 2012. “About Facebook insights.” Available at https://www.facebook.com/help/pages/insights. Last date of access 21 December, 2012

12. Farkas, M. 2007. “Going where patrons are: outreach in MySpace and Facebook.” American Libraries, 38(4), p.27.

13. Gerolimos, M. 2011. “Academic libraries on Facebook: an analysis of users' comments.” D-Lib Magazine, 17(11/12). Available at DOI:10.1045/november2011-gerolimos. Last date of access 21 December, 2012.

14. Giri, R. and Sengar, D. S. 2011. “Use of open source software in the learning resource centre of Indira Gandhi Institute of Technology: a case study.” Annals of Library and Information Studies, 58 (1), 41-47.

15. Giri, R. 2012. “NewGenLib 3: an integrated open source library management system that makes your library visible in web”. Library Hi Tech News. 29 (10), 4-12.

16. Glazer, H. 2012. “ “ Likes” are lovely, but do they lead to more logins? developing metrics for academic libraries’ Facebook pages.” College & research Library News, 73(1), 18-21.

17. Graham, J.M., Faix, A. and Hartman, L. 2009. “Crashing the Facebook party: one library’s experiences in the students’ domain.” Library Review, 58 (3), 228-236.

18. Hendrix, J., Chiarella, D., Hasman, L., Murphy, S. and Zafron, M. 2009. “Use of Facebook in academic health sciences libraries.” Journal of Medical Library Associations, 97(1), 44−47.

19. Houk, K. M. and Thornhill, K. 2013. “Using facebook page insights data to determine posting best practices in an academic health sciences library.” Journal of Web Librarianship. 7 (4), 372-388.

20. Ismail, L. 2010. "What net generation students really want: Determining library help-seeking preferences of undergraduates." Reference Services Review, 38 (1): 10—27.

21. Jacobson, T. B. (2011). “Facebook as a library tool: perceived vs. actual use.” College & Research Libraries, 72 (1): 79—90.

22. Mack, D. M., Behler, A., Roberts, B. and Rimland, E. 2007. “Reaching students with Facebook: data and best practices.” Electronic Journal of Academic and Special Librarianship, 8(2). Available at http://southernlibrarianship.icaap.org/content/v08n02/mack_d01.html. Last date of access 11 October, 2012.

23. Madge, C., Meek, J., Wellens, J. and Hooley, T. 2009. “Facebook, social integration and informal learning at university: ‘It is more for socialising and talking to friends about work than for actually doing work’.” Learning, Media and Technology, 34(2), 141–155.

24. Manca, S and Ranieri, M. 2013. “Is it a tool suitable for learning? A critical review of the literature on Facebook as a technology-enhanced learning environment.” Journal of Computer Assisted Learning, 29, 487–504.

25. Mason, R. 2006. “Learning technologies for adult continuing education”. Studies in Continuing Education, 28(2), 121 -133.

26. Mazman , S. G. and Usluel, Y. K. 2010. “Modeling educational usage of Facebook.” Computers & Education, 55, 444 - 453.

27. Mercun, T. and Zumer, M. 2011. “Making Web 2.0 works for users and libraries”, p 13-22 in Guta, D. and Savard, R. edited Marketing Libraries in Web 2.0 World, Hauge, IFLA/ De Gruyter Saur.

28. Phillips, N. K. 2011. “Academic library use of Facebook: building relationships with students.” The Journal of Academic Librarianship, 37(6), 512-522.

29. Riza Ayu, A. R. and Abrizah, A. 2011. “Do you Facebook? Usage and applications of Facebook pages among academic libraries in Malaysia.” The International Information & Library Review, 43(4), 239-249.

30. Sachs, D. E., Eckel, E. J. and Langan, K. A. 2011. “Striking a balance: effective use of facebook in an academic library.” Internet Reference Services Quarterly, 16 (1-2), 35-54

31. Selwyn, N. 2009. “Faceworking: exploring students' education-related use of Facebook.” Learning, Media and Technology, 34 (2), 157-174.

32. Siemens, G. 2005. “Connectivism: learning as network creation.” ElearnSpace. Available at http://www.elearnspace.org/Articles/networks.htm. Last date of access March 21, 2013.

33. Socialbakers.com. 2011. “India Facebook statistics.” Available at http://www.socialbakers.com/Facebook-statistics/india. Last date of access 11 December, 2012.

34. Wodzicki, K., Schwämmlein, E. & Moskaliuk, J. 2012. “Actually, I wanted to learn: study-related knowledge exchange on social networking sites.” Internet and Higher Education. 15, 9–14.


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS