Marketing Library Resources, Products and Services in University Library: A Case Study of Uka Tarsadia University

Patel, Jashvant Marketing Library Resources, Products and Services in University Library: A Case Study of Uka Tarsadia University., 2019 . In International Conference on Sustainable Librarianship: Reimagining and Reengineering Libraries, Baroda Gujarat india, 19-21 December 2019. [Conference paper]

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English abstract

This paper elaborate the various resources, product and services provided by Central Library of B U Tarsadia Learning Resource Centre, Gujarat, India. Detailed about e-resources available including doctoral thesis, various services provided such as Inter Library Loan (ILL), Book Bank, Current Awareness Services, etc. Also gives an account of in-house publications, library usage, and other best practices and innovative technologies implemented as part of the marketing of library resources and services to enhance the visibility to attract the readers.

Item type: Conference paper
Keywords: B U Tarsadia Learning Resource Centre, Library Marketing, UTU library, marketing library resources, library marketing strategy, library services
Subjects: B. Information use and sociology of information > BG. Information dissemination and diffusion.
F. Management. > FB. Marketing.
I. Information treatment for information services
Depositing user: Mr Jashvant Patel
Date deposited: 18 Jan 2021 06:12
Last modified: 18 Jan 2021 06:12
URI: http://hdl.handle.net/10760/40937

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